New White Paper: Privacy Compliance for SMBs
We’ve just released a plain-English white paper on privacy and cookie compliance, built specifically for SMBs and vetted by one of Silicon Valley’s premier corporate law firms.
Why does this matter now?
Ten years ago, tracking cookies were everywhere. Every click, every page view, every site you visited was quietly stitched into an invisible profile. Then came GDPR. Proposed in 2016 and enforced in 2018, it shook the digital world, bringing massive fines and forcing companies to scramble for compliance. Some rolled out awkward solutions overnight. Others simply blocked EU visitors altogether.
In the U.S., nothing really changed for years. Then, in 2020, California passed the first data privacy laws, and nineteen states soon followed.
At first, enforcement was slow. Now, SMBs are increasingly facing compliance claims and lawsuits. The settlements are expensive. To make matters worse, even legal experts cannot always agree on what “compliance” actually means.
This guide distills what we have learned helping brands navigate this complexity and gives you a clear, practical roadmap to stay ahead.